Curriculum
Course: Advanced Diploma in Marketing Psychology...
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Curriculum

Advanced Diploma in Marketing Psychology & Neuromarketing | Master Consumer Behavior, Persuasion & Strategic Marketing Leadership

Module 1: Introduction to Marketing Psychology

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Module 2: The Consumer Behaviour

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Module 3: Introduction to Neuromarketing

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Module 4 : Cognitive Biases in Marketing

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Module 5: Social Influence in Marketing

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Module 7: Design in Marketing Psychology

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Video lesson

Lesson 5.3 Psychological Mechanisms of Social Influence

This course explores the various psychological mechanisms underlying social influence, focusing on how and why individuals change their thoughts, feelings, or behaviors in response to others.

Through case studies, discussions, and practical exercises, participants will learn to recognize and apply these mechanisms in various social and professional contexts.