Curriculum
Marketing psychology & Neuromarketing
Module 1: Introduction to Marketing Psychology
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Module 2: The Consumer Behaviour
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Module 3: Introduction to Neuromarketing
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Module 4 : Cognitive Biases in Marketing
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Module 5: Social Influence in Marketing
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Lesson 5.1: Introduction to Social Influence
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Lesson 5.2 : Theories of Social Influence
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Lesson 5.3 Psychological Mechanisms of Social Influence
Preview
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Lesson 5.4 : Strategies for Social Influence
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Lesson 5.5 : Social Influence in Groups
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Lesson 5.6 : Practical Applications of Social Influence
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Lesson 5.7 : Ethics of Social Influence
Module 7: Design in Marketing Psychology
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Video lesson
Lesson 5.3 Psychological Mechanisms of Social Influence
This course explores the various psychological mechanisms underlying social influence, focusing on how and why individuals change their thoughts, feelings, or behaviors in response to others.
Through case studies, discussions, and practical exercises, participants will learn to recognize and apply these mechanisms in various social and professional contexts.