Curriculum

Course: Professional Diploma in Copywriting: Wri...

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Curriculum

Professional Diploma in Copywriting: Write to Persuade, Captivate & Convert

Module 1: Foundations of Copywriting

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Lesson 1.1 – The Foundations of Copywriting – Write to Persuade, Captivate and Convert

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Lesson 1.2 – Understanding Target Audiences – The Copywriter’s Secret Weapon

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Lesson 1.3 – The Copywriter’s Chameleon Guide – Writing for Different Tones and Styles

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Module 2: Headlines, Hooks & Persuasion Frameworks

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Module 3: Brand Storytelling & Voice

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Module 4: SEO Copywriting & Affiliate Marketing

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Module 5: Conversion Optimization & Landing Pages

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Module 6: Freelance Copywriting Business Mastery

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Lesson 1.1 – The Foundations of Copywriting – Write to Persuade, Captivate and Convert

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