Curriculum
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Professional Diploma in Copywriting – Ac...
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Curriculum
Professional Diploma in Copywriting – Accredited by CPD, IHEAC & IACAQ
Module 1: Foundations of Copywriting
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Lesson 1.1 – The Foundations of Copywriting – Write to Persuade, Captivate and Convert
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Lesson 1.2 – Understanding Target Audiences – The Copywriter’s Secret Weapon
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Lesson 1.3 – The Copywriter’s Chameleon Guide – Writing for Different Tones and Styles
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Module 2: Headlines, Hooks & Persuasion Frameworks
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Lesson 2.1 – Headlines and Hooks That Grab Attention
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Lesson 2.2 – Decoding Persuasion – AIDA, PAS and FAB Frameworks
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Lesson 2.3 – The Masterclass in Email Marketing and Sales Letters – Advanced Persuasion Architecture
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Lesson 2.4 – Writing for Print and Digital Ads – The Ultimate Guide
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Lesson 2.5 – The Science of High-Converting CTAs – Advanced Optimization Strategies
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Module 3: Brand Storytelling & Voice
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Lesson 3.1 – Decoding Legendary Campaigns
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Lesson 3.2 – The Art of Crafting Unforgettable Taglines and Brand Voice
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Lesson 3.3 – The Strategic Science of Brand Storytelling
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Module 4: SEO Copywriting & Affiliate Marketing
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Lesson 4.1 – Mastering the SEO Tool Trinity – Google Keyword Planner, SEMrush and Yoast
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Lesson 4.2 – The Complete Beginner’s Guide to Keyword Research and On-Page Optimization
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Lesson 4.3 – The Complete Guide to Content Creation and Affiliate Marketing
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Module 5: Conversion Optimization & Landing Pages
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Lesson 5.1 – Data-Driven A/B Testing for Marketing Conversions
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Lesson 5.2 – The Psychology Behind High-Converting Landing Pages
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Lesson 5.3 – Turbocharge Conversions – The Ultimate CTA Optimization Guide
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Module 6: Freelance Copywriting Business Mastery
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Lesson 6.1 – Legal Essentials for Freelancers
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Lesson 6.2 – Mastering the Art of Freelance Pricing
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Lesson 6.3 – The Complete Guide to Finding High-Paying Clients
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Lesson 2.1 – Headlines and Hooks That Grab Attention
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